TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

EMBALLAGE SOUS MARQUE DETAILLANT [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1993-07-12

English

Subject field(s)
  • Labelling (Packaging)
  • Marketing
DEF

The packaging of a product with a label (such as a store brand) unique to a retailer, as distinguished from one sponsored by a national brand marketer.

French

Domaine(s)
  • Étiquetage (Emballages)
  • Commercialisation
DEF

Emballage d'un produit sous une marque de commerce (telle une marque-maison) exclusive à un détaillant, contrairement à un produit mis sur le marché par un fabricant de marque nationale.

OBS

Les termes «marque de détaillant» et «marque de distributeur» ont été extraits respectivement de «Le marketing» de Étienne F. Cracco et Jacques Rostenne et de la fiche 385 du Service linguistique de la Société Radio-Canada.

Spanish

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