TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

EXTENSION DESCENDANTE [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1988-09-26

English

Subject field(s)
  • The Product (Marketing)
DEF

A product-line strategy wherein a company adds a lower-priced item to its line of prestige goods, to reach the market that cannot afford the higher-priced items. The seller expects that the prestige of the higher-priced items will help sell the new, lower-priced products.

French

Domaine(s)
  • Produit (Commercialisation)
CONT

L'extension de la ligne consiste à prolonger la ligne de produits de l'entreprise au-delà de son étendue actuelle ... trois types d'extension de la ligne : l'extension descendante, l'extension ascendante et l'extension bilatérale.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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