TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MUTISME VERT [1 record]

Record 1 2023-11-22

English

Subject field(s)
  • Environmental Economics
  • Economic and Industrial Sociology
CONT

Greenhushing is when companies choose to not communicate their sustainability efforts. ... Greenhushing should not be mistaken for greenwashing. And greenhushing is also not a type of greenwashing, although some people think so. In fact, it's more accurate to say they're the opposite. While greenwashing deliberately exaggerates a company's sustainability claims to mislead people to think that they are more sustainable than they actually are, greenhushing deliberately under-communicates a company's sustainable practices.

Key term(s)
  • green hushing
  • green-hushing

French

Domaine(s)
  • Économie environnementale
  • Sociologie économique et industrielle
CONT

Le secteur de la finance est sur ses gardes. Accusé par les écologistes de s'adonner à de l'écoblanchiment, il subit aussi les attaques du milieu [politique] aux États-Unis qui lui reproche de contrevenir aux lois sur la saine concurrence. Si bien que les compagnies deviennent frileuses à exposer publiquement leurs engagements envers la lutte contre les changements climatiques, cédant au phénomène [de l']«écosilence».

Spanish

Campo(s) temático(s)
  • Economía del medio ambiente
  • Sociología industrial y económica
DEF

[...] estrategia seguida por algunas empresas con la que evitan hacer públicas las medidas que toman para que su actividad sea ecológica o sostenible.

OBS

ecosilencio; silencio verde; silencio ecológico: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que la voz "ecosilencio", escrita en minúscula y sin espacio ni guion, es una alternativa válida a "greenhushing", que se refiere al ocultamiento de información sobre el cuidado del medioambiente. [...] Se escribe en minúscula y en una sola palabra, por lo que no son adecuadas grafías como "Eco Silencio" o "eco-silencio". Otras opciones con uso e igualmente válidas son "silencio verde" y "silencio ecológico", pero presentan el inconveniente de ser menos concisas.

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