TERMIUM Plus®

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PLAN CAMPAGNE PUBLICITAIRE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-05-26

English

Subject field(s)
  • Advertising
  • Marketing
CONT

a complete advertising plan, the ultimate objective of which is to achieve the overall marketing goals of the advertiser.

French

Domaine(s)
  • Publicité
  • Commercialisation
CONT

le plan de publicité fait lui-même partie d'un plan plus vaste, généralement appelé plan de marketing ou de commercialisation.

Spanish

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