TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
POINT ECOUTE BRUTE [2 records]
Record 1 - internal organization data 2010-10-14
Record 1, English
Record 1, Subject field(s)
- Statistical Surveys
- Advertising
Record 1, Main entry term, English
- gross rating point
1, record 1, English, gross%20rating%20point
correct
Record 1, Abbreviations, English
- GRP 2, record 1, English, GRP
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A calculation used to determine media weight; arrived at by multiplying reach times frequency. 2, record 1, English, - gross%20rating%20point
Record number: 1, Textual support number: 1 CONT
To run a campaign at 250 GRP level. 3, record 1, English, - gross%20rating%20point
Record 1, French
Record 1, Domaine(s)
- Sondages et enquêtes (Statistique)
- Publicité
Record 1, Main entry term, French
- point d'exposition brut
1, record 1, French, point%20d%27exposition%20brut
correct, masculine noun
Record 1, Abbreviations, French
- PEB 1, record 1, French, PEB
correct, masculine noun
Record 1, Synonyms, French
- point d'écoute brute 2, record 1, French, point%20d%27%C3%A9coute%20brute
masculine noun
- PEB 2, record 1, French, PEB
correct, masculine noun
- PEB 2, record 1, French, PEB
- indice de couverture brute 2, record 1, French, indice%20de%20couverture%20brute
masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[Les] points d'exposition bruts [...] indiquent un pourcentage de l'auditoire et comprennent la duplication (fréquence X atteinte). Habituellement, ils se calculent sur une semaine auprès d'un auditoire cible. 1, record 1, French, - point%20d%27exposition%20brut
Record number: 1, Textual support number: 2 CONT
Émission bénéficiant d'un PEB de 250. 3, record 1, French, - point%20d%27exposition%20brut
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Encuestas estadísticas
- Publicidad
Record 1, Main entry term, Spanish
- grado de contacto
1, record 1, Spanish, grado%20de%20contacto
masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2010-10-14
Record 2, English
Record 2, Subject field(s)
- Statistical Surveys
- Advertising Techniques
Record 2, Main entry term, English
- gross rating points
1, record 2, English, gross%20rating%20points
correct, plural
Record 2, Abbreviations, English
- GRP 1, record 2, English, GRP
correct, plural
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
The number of messages delivered to the target audience, irrespective of the number of messages received by each individual, expressed as a percentage of the target audience. 1, record 2, English, - gross%20rating%20points
Record number: 2, Textual support number: 2 DEF
A calculation used to determine media weight; arrived at by multiplying reach times frequency. 2, record 2, English, - gross%20rating%20points
Record 2, French
Record 2, Domaine(s)
- Sondages et enquêtes (Statistique)
- Techniques publicitaires
Record 2, Main entry term, French
- point d'écoute brute
1, record 2, French, point%20d%27%C3%A9coute%20brute
correct, masculine noun
Record 2, Abbreviations, French
- PEB 1, record 2, French, PEB
correct, masculine noun
Record 2, Synonyms, French
- indice de couverture brute 1, record 2, French, indice%20de%20couverture%20brute
correct, masculine noun
- ICB 1, record 2, French, ICB
correct, masculine noun
- ICB 1, record 2, French, ICB
- mesure de couverture brute 2, record 2, French, mesure%20de%20couverture%20brute
correct, feminine noun, France
- cote brute 3, record 2, French, cote%20brute
feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Somme brute des cotes d'écoute mesurées à divers moments de l'horaire d'un réseau ou d'une station, afin d'évaluer sommairement le nombre d'impressions produites par un message publicitaire ou par quelque autre communication, même si en vertu de ce procédé, une même personne peut être comptée plusieurs fois. 3, record 2, French, - point%20d%27%C3%A9coute%20brute
Record 2, Spanish
Record 2, Textual support, Spanish
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