TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
T200 [1 record]
Record 1 - internal organization data 2015-02-25
Record 1, English
Record 1, Subject field(s)
- Titles of Courses
- Training of Personnel
Universal entry(ies) Record 1
Record 1, Main entry term, English
- Public Sector Marketing
1, record 1, English, Public%20Sector%20Marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
Marketing was identified by the communications community as one of its top learning priorities. Marketing is an essential component of communications strategies and plans that must be developed and executed professionally to ensure that audiences understand the value of a product or service. Participants will gain an understanding of the key principles of marketing as well as specific functions such as market segmentation and audience profiling that must be fully integrated into marketing planning. 1, record 1, English, - Public%20Sector%20Marketing
Record number: 1, Textual support number: 2 OBS
T200: a Canada School of Public Service course code. 2, record 1, English, - Public%20Sector%20Marketing
Record 1, French
Record 1, Domaine(s)
- Titres de cours
- Perfectionnement et formation du personnel
Entrée(s) universelle(s) Record 1
Record 1, Main entry term, French
- Le marketing dans le secteur public
1, record 1, French, Le%20marketing%20dans%20le%20secteur%20public
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
La collectivité des communications a déterminé que le marketing était l'une de ses principales priorités d'apprentissage. Le marketing est un élément essentiel des stratégies et des plans de communication qu'il faut élaborer et exécuter de façon professionnelle pour s'assurer que les publics cibles comprennent bien la valeur d'un produit ou d'un service. Les participants apprendront les principaux principes du marketing ainsi que des fonctions particulières, comme la segmentation du marché et le profil de l'auditoire, qui doivent être entièrement intégrés à la planification du marketing. 1, record 1, French, - Le%20marketing%20dans%20le%20secteur%20public
Record number: 1, Textual support number: 2 OBS
T200 : code de cours de l'École de la fonction publique du Canada. 2, record 1, French, - Le%20marketing%20dans%20le%20secteur%20public
Record 1, Spanish
Record 1, Textual support, Spanish
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