TERMIUM Plus®

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copywriting [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1984-08-17

English

Subject field(s)
  • Writing Styles
  • Advertising Techniques
OBS

copywriting includes the writing of advertising messages whether for print, television, or radio ... it goes to the heart of the advertising business - the producing of ideas

French

Domaine(s)
  • Techniques d'écriture
  • Techniques publicitaires
OBS

la rédaction publicitaire est un genre littéraire apparenté à toutes les formes de la littérature de combat (elle) a (...) besoin d'agir sur la mémoire des lecteurs (et) de déterminer une action de leur part

Spanish

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