TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

payola [1 record]

Record 1 2005-11-03

English

Subject field(s)
  • Radio Broadcasting
  • Merchandising Techniques
DEF

In the music industry, the practice of record companies paying money for the broadcast of records on music radio ... but only if the song is presented as being part of the normal day's broadcast.

French

Domaine(s)
  • Radiodiffusion
  • Techniques marchandes
DEF

Pratique courante dans l'industrie du disque qui consiste à rétribuer un animateur de radio ou la station pour laquelle il travaille lorsque l'on diffuse et fait la promotion de disques à l'intérieur de la programmation normale de jour.

Spanish

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