TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ABOVE LINE ADVERTISING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2018-12-07

English

Subject field(s)
  • Advertising Media
  • Advertising Techniques
  • Advertising Agencies and Services
  • Merchandising Techniques
CONT

Above the line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. All the conventional media are included here - television, radio and print media. ... ATL advertising tries to reach out to the mass as consumer audience.

French

Domaine(s)
  • Supports publicitaires
  • Techniques publicitaires
  • Agences et services de publicité
  • Techniques marchandes
CONT

La publicité dans les médias de masse (télévision, presse, radio, etc.), le marketing direct, la communication sur les lieux de vente, l'annonce des opérations de promotion de vente, etc., sont des communications «push».

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: