TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

AUDIOVISUAL AD [1 record]

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Record 1 2020-07-03

English

Subject field(s)
  • Advertising Techniques
  • Merchandising Techniques
  • Audiovisual Techniques and Equipment
CONT

For a long time audio-visual advertising media were considered to be the most important marketing tools. Even though messages that you only hear and see are much more quickly forgotten than those that you can feel.

CONT

Another popular form of audio-visual advertising is the showing of commercials in movie theaters prior to the main feature film.

Key term(s)
  • audio-visual ad
  • audiovisual ad

French

Domaine(s)
  • Techniques publicitaires
  • Techniques marchandes
  • Audiovisuel (techniques et équipement)
DEF

Publicité utilisant tous les moyens de l'audiovisuel : films, télévision, magnétoscopes, cassettes, cédérom, etc.

Spanish

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