TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CHILD DIRECTED MESSAGE [1 record]

Record 1 1991-10-02

English

Subject field(s)
  • Advertising
  • Television Arts
DEF

... a message on behalf of a product or service for which children are the only users or form a substantial part of the market as users, and the message (i.e. language, selling points, visuals) is presented in a manner that is directed primarily to children.

French

Domaine(s)
  • Publicité
  • Télévision (Arts du spectacle)
DEF

Message concernant un produit ou un service dont les enfants sont les seuls utilisateurs ou constituent une grande partie des utilisateurs, le message (c.-à-d. la langue, les arguments de vente, les aspects visuels) étant aussi présenté de façon à s'adresser principalement aux enfants.

Spanish

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