TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONSUMER CHOICE BEHAVIOR [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-08-25

English

Subject field(s)
  • Marketing
CONT

My research focuses on the study of consumer choice behavior. I develop formal representations of models of how consumers make brand purchase decisions in competitive environments. My goal is to expand our understanding of how consumer choice is influenced by psychological and environmental factors that arise in real-world settings.

French

Domaine(s)
  • Commercialisation

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: