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INCENTIVE SELLING [1 record]

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Record 1 1989-02-05

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques
OBS

Framingham, Massachusetts-based Zayre Store has launched an incentive sales program called Frequent Z. It grants consumers one point for each penny spent at a Zayre store, regardless of payment method. Points then can be used to acquire merchandise in Frequent Z catalogs, including trips, china, home products, and jewelry.

Key term(s)
  • incentive selling

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires

Spanish

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