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INCENTIVE THEORY [1 record]

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Alphabetical list of terms

Record 1 1981-02-23

English

Subject field(s)
  • Social Psychology
OBS

A theory suggesting that, the larger the incentive for counterattitudinal role playing, the greater the attitude change. This hypothesis contrasts with dissonance theory's prediction of a negative relationship between the magnitude of the incentive and attitude change.

French

Domaine(s)
  • Psychologie sociale

Spanish

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