TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MARKET TEST [1 record]
Record 1 - internal organization data 2016-12-23
Record 1, English
Record 1, Subject field(s)
- Marketing Research
Record 1, Main entry term, English
- market test
1, record 1, English, market%20test
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- market study 2, record 1, English, market%20study
less frequent
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The trial introduction of a new product (or marketing approach) in a limited area, where the purpose of this introduction is to determine the product's viability. 3, record 1, English, - market%20test
Record number: 1, Textual support number: 1 OBS
Do not confuse a "market test", which is a trial introduction of a product, with a "market research study" which tries to measure the extent and nature of a market even before the product is developed. 4, record 1, English, - market%20test
Record 1, French
Record 1, Domaine(s)
- Étude du marché
Record 1, Main entry term, French
- test de marché
1, record 1, French, test%20de%20march%C3%A9
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Dispositif expérimental qui consiste, sur un segment de marché pris comme témoin [...], à procéder à la mise en œuvre des actions prévues [...] pour vérifier leur efficacité pratique. 2, record 1, French, - test%20de%20march%C3%A9
Record number: 1, Textual support number: 1 CONT
Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications), les tests de produits (faits sur maquettes et prototypes), les tests de marché (faits sur modèles de présérie). 3, record 1, French, - test%20de%20march%C3%A9
Record number: 1, Textual support number: 2 CONT
Des tests de marché seront [...] réalisés pour évaluer un nouveau canal de distribution, la mise en place d'une nouvelle force de vente au niveau du consommateur, etc. 4, record 1, French, - test%20de%20march%C3%A9
Record 1, Spanish
Record 1, Textual support, Spanish
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