TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

NON-PRICE COMPETITION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-12-22

English

Subject field(s)
  • Foreign Trade
  • Market Prices
CONT

The main types of non-price competition are product differentiation and advertising. Through product differentiation, a firm tries to distinguish its product from that of its rivals. This may be achieved by improving the product's quality, efficiency, etc., and by periodic restyling. Besides changing its product to suit consumer demand, a firm may try to increase its share of the market by attracting consumers by means of advertising and sales promotion. Less important types of non-price competition include favourable terms of sale and customer services.

French

Domaine(s)
  • Commerce extérieur
  • Prix (Commercialisation)

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: