TERMIUM Plus®

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PRODUCT ADDITION [1 record]

Record 1 1975-03-11

English

Subject field(s)
  • The Product (Marketing)
CONT

[In the] dynamic optimal-product-mix problem ... a logical approach would be to investigate possible sequences and timings of planned product deletions and additions.

French

Domaine(s)
  • Produit (Commercialisation)
CONT

C'est tout le problème de la suppression ou du rajout d'articles au sein d'une gamme. Ce problème dépend [...] de «l'offre globale de produits» de l'entreprise (appelée «product mix» par les anglo-saxons).

Spanish

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