TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUCT ADVERTISING [1 record]

Record 1 2004-10-19

English

Subject field(s)
  • Advertising
  • The Product (Marketing)
OBS

[It] has as its purpose the creation of a favorable attitude toward the product on the part of consumer or the actual inducement of them to buy.

French

Domaine(s)
  • Publicité
  • Produit (Commercialisation)
DEF

Publicité qui se fait pour un produit sans référence à une marque particulière. Par exemple, publicité pour le lait, le vin, etc.

OBS

L'expression publicité compensée a été adoptée par la télévision française pour désigner ce qu'on appelle couramment la publicité de produit.

Spanish

Campo(s) temático(s)
  • Publicidad
  • Producto (Comercialización)
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