TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

START MARKET PHASE [1 record]

Record 1 2002-10-15

English

Subject field(s)
  • Marketing
OBS

Set up production requirements and launching procedures.

OBS

... the product life cycle ... has been divided into the premarket and market phases.

OBS

Systems management distinguishes the following phases: policy phase; feasibility phase; ... market introduction phase; production, sales and maintenance phase.

OBS

The French term "lancement" pinpoints a moment in the product life cycle; that moment occurs just as the production, sales and maintenance phase is beginning.

OBS

See also the records for "market introduction" and for "launching".

French

Domaine(s)
  • Commercialisation
DEF

Ensemble des opérations destinées à porter à la connaissance du public la création d'un nouveau produit afin de développer la vente.

CONT

Période de conception développement, instant du lancement industriel et commercial, période de production.

CONT

Idée, concepts, spécifications, prototypes, présérie, série [...], mise sur le marché.

OBS

Voir aussi la fiche «lancement».

Key term(s)
  • lancement

Spanish

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