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The Government of Canada’s terminology and linguistic data bank.
SUPERSTITIAL [1 record]
Record 1 - internal organization data 2013-04-04
Record 1, English
Record 1, Subject field(s)
- Advertising
- Internet and Telematics
Record 1, Main entry term, English
- superstitial web ad
1, record 1, English, superstitial%20web%20ad
correct, see observation
Record 1, Abbreviations, English
Record 1, Synonyms, English
- superstitial Web ad 2, record 1, English, superstitial%20Web%20ad
correct
- superstitial 2, record 1, English, superstitial
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
An interstitial format developed by Unicast which is fully pre-cached before playing. 3, record 1, English, - superstitial%20web%20ad
Record number: 1, Textual support number: 1 CONT
The new formats -- including dynamic HTML, superstitials and skyscrapers -- borrow creative techniques from proven media such as print and television. They are most often larger and more noticeable than the banner, appear closer to Web content and often interrupt the transmission of Web pages to dominate the computer screen and the viewer's attention, at least briefly. 2, record 1, English, - superstitial%20web%20ad
Record number: 1, Textual support number: 2 CONT
Unicast, one of the early developers of the superstitial Web ad, bills the format as "the Internet's commercial" -- essentially TV spots on the Web. 2, record 1, English, - superstitial%20web%20ad
Record number: 1, Textual support number: 1 OBS
Specs are 550 x 480 pixels (2/3 of screen), up to 100K file size and up to 20 seconds in length. 3, record 1, English, - superstitial%20web%20ad
Record number: 1, Textual support number: 2 OBS
superstitial web ad: The Translation Bureau recommends in its revised 2013 Linguistic Recommendation that “web” not be capitalized when it is part of a compound, whether the compound is written as two words or one, with or without a hyphen. 4, record 1, English, - superstitial%20web%20ad
Record 1, French
Record 1, Domaine(s)
- Publicité
- Internet et télématique
Record 1, Main entry term, French
- superstitiel
1, record 1, French, superstitiel
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- supersticiel 2, record 1, French, supersticiel
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Annonce publicitaire qui s'affiche dans une fenêtre pendant 20 secondes maximum lorsque l'internaute navigue sur un site. 2, record 1, French, - superstitiel
Record number: 1, Textual support number: 1 CONT
Le superstitiel est une animation qui se télécharge pendant que l'internaute surfe sur un site. Une fois effectué, la publicité apparaît à l'écran. Ce format assure une grande visibilité, captant l'attention de l'internaute ainsi qu'une plus grande souplesse de création publicitaire et une meilleure compréhension des messages. 3, record 1, French, - superstitiel
Record number: 1, Textual support number: 2 CONT
Le superstitiel est une forme de publicité par internet que l'on doit à la société Unicast. 4, record 1, French, - superstitiel
Record 1, Spanish
Record 1, Textual support, Spanish
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