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PERCEPTION COGNITIVE [1 record]

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Record 1 2002-10-07

English

Subject field(s)
  • Marketing
  • Industrial and Economic Psychology
  • Motivation and Advertising Psychology
CONT

The cognitive perception fo the brand is less favourable and more controversial than the emotional one. In fact, the perception is disturbed by the coexistence of the Carrera clothing in Italy which is considered being a low quality.

French

Domaine(s)
  • Commercialisation
  • Psychologie industrielle et économique
  • Motivation et psychologie de la publicité
DEF

Interprétation de la réalité par le consommateur en fonction des connaissances que celui-ci possède pour juger de cette réalité.

Spanish

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