TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRE-TESTER [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-03-20

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Advertising Agencies and Services
  • Marketing Research
  • Advertising Techniques
DEF

To test before use, as an advertisement on an audience sample.

Key term(s)
  • pre-test

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Agences et services de publicité
  • Étude du marché
  • Techniques publicitaires
DEF

Effectuer des essais préalables, ou prétests.

Spanish

Save record 1

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