TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

TRAME NARRATIVE [1 record]

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Record 1 2024-03-12

English

Subject field(s)
  • Communication and Information Management
CONT

Storylines are like a business and creative brief all in one. They give total clarity on what needs to be communicated, complete with a specific outcome. And they offer a clear audience decision-making sequence that informs creative concepts too.

French

Domaine(s)
  • Gestion des communications et de l'information
CONT

On appelle «trame» […] le plan du récit [qui sera préparé]. Pour être complète, elle comprendra le message principal, les points clés et toutes les briques élémentaires de la présentation. [Dans le cas d'un] PowerPoint, la trame inclura la liste des [diapositives] à produire.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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