TERMIUM Plus^®

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The “middle adopter” or “conservative majority” corresponds to the part of the curve that rises very rapidly, Lowenberg-DeBoer explains. They are typically from 20 to 80% of potential users. “They start to use the technology when it is proven by the early adopters, and they jump on the bandwagon,” he says.  1, fiche 1, Anglais, - middle%20adopter

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Personne qui adopte un produit une fois que ce dernier a connu un certain succès sur le marché.  1, fiche 1, Français, - adopteur%20moyen

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