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Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 DEF

An advertising technique according to which an advertisement should stress an exclusive selling argument.  3, fiche 1, Anglais, - unique%20selling%20proposition

Record number: 1, Textual support number: 1 CONT

When companies are trying to determine how to market a product, they focus on the unique selling proposition, the one thing that wakes that product different than any other. It's the one reason they think consumers will buy the product even though it may seen no different from many others just like convenient packaging, or it may taste or smell better, or last longer.  4, fiche 1, Anglais, - unique%20selling%20proposition

Fiche 1,  Justifications,  Français

Record number: 1, Textual support number: 1 DEF

Argument publicitaire qui met en avant une seule des caractéristiques d'un produit.  5, fiche 1, Français, - argument%20publicitaire%20unique

Record number: 1, Textual support number: 1 OBS

argument publicitaire unique : terme publié au Journal officiel du 12 mai 2000.  6, fiche 1, Français, - argument%20publicitaire%20unique

Fiche 1,  Justifications,  Espagnol