10.33 Guidelines

Organizations usually have their own guidelines governing the sending of electronic mail. These concern such matters as the following:

• the purposes for which e-mail may be used (no commercial or social notices, for example);
• projection of the corporate image and logo;
• languages to be used in official documents;
• standard of language used (grammar and style);
• legislative requirements (such as those of the Copyright Act, the Privacy Act and the Federal Identity Program, in the case of federal government documents);
• obtaining the necessary approvals (in the case of widely distributed messages); and
• avoidance of links to potentially controversial or politically sensitive sites, in the case of the Internet.

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