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CROSSBADGING [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2016-10-04

English

Subject field(s)
  • Marketing
  • Corporate Management
  • Motor Vehicles and Bicycles
DEF

The practice of marketing a motor vehicle under two or more brand names or badges.

OBS

badge engineering; crossbadging : Not to be confused with "rebadging. "

Key term(s)
  • cross-badging

French

Domaine(s)
  • Commercialisation
  • Gestion de l'entreprise
  • Véhicules automobiles et bicyclettes
DEF

Stratégie d’entreprise qui consiste à concevoir et à commercialiser un véhicule sous plusieurs marques, chaque marque assurant la différenciation des véhicules par des modifications d’aspect.

OBS

multimarquage : Ne pas confondre avec «remarquage».

OBS

multimarquage : terme et définition publiés au Journal officiel de la République française le 11 juin 2016.

Spanish

Save record 1

Record 2 2016-10-04

English

Subject field(s)
  • Marketing
  • Corporate Management
  • Motor Vehicles and Bicycles
DEF

The practice of marketing an existing motor vehicle under a new brand name or badge.

CONT

Days before and barely hours into his return to GM’s salaried-exec payroll, [the vice-chairman] said GM was going to rebadge the underappreciated, Australia-sourced Pontiac G8 as a Chevrolet, calling it a car "too good to waste." The pronouncement flew directly against an earlier thumbs-down verdict about the G8 from [the chief executive officer], who said he does not favor rebadging ...

OBS

rebadging : Not to be confused with "badge engineering" or "crossbadging. "

French

Domaine(s)
  • Commercialisation
  • Gestion de l'entreprise
  • Véhicules automobiles et bicyclettes
DEF

Stratégie d’entreprise qui consiste à commercialiser sous une marque différente un véhicule proposé jusqu’alors à la vente sous une autre marque.

OBS

remarquage : Ne pas confondre avec «multimarquage».

OBS

remarquage : terme et définition publiés au Journal officiel de la République française le 11 juin 2016.

Spanish

Save record 2

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