TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUIT MOU [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1980-06-27

English

Subject field(s)
  • Marketing
  • Advertising
OBS

(...) the product will not sell because it will not, by definition, contain a combination of features that will appeal strongly to anyone. A patched product may be considered the marketing equivalent of a camel-the proverbial horse designed by committee.

French

Domaine(s)
  • Commercialisation
  • Publicité
OBS

(...) le produit ne se vendra pas parce que, par définition, il n'attirera fortement aucun consommateur potentiel. Il s'agira d'un produit de compromis, d'un produit mou, de personnalité floue (...)

Spanish

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