TERMIUM Plus®
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ARGUMENTAIRE [8 records]
Record 1 - internal organization data 2021-10-26
Record 1, English
Record 1, Subject field(s)
- Oral Presentations
- Organization Planning
- Investment
Record 1, Main entry term, English
- business pitch
1, record 1, English, business%20pitch
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
... the term "business pitch" has become as popular as the term "startup." A pitch is essentially a business plan that one presents verbally to potential investors of a business. ... The startup owner has to clearly explain the business opportunity to the investors, so that they can make the most appropriate decision. 1, record 1, English, - business%20pitch
Record 1, French
Record 1, Domaine(s)
- Exposés et communications orales
- Planification d'organisation
- Investissements et placements
Record 1, Main entry term, French
- présentation d’affaires
1, record 1, French, pr%C3%A9sentation%20d%26rsquo%3Baffaires
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- argumentaire d’affaires 2, record 1, French, argumentaire%20d%26rsquo%3Baffaires
masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
La présentation d'affaires est un art rempli de subtilités. Parler de son entreprise, que ce soit à son entourage ou à des inconnus est une mission quotidienne pour tout entrepreneur. Néanmoins, vendre son idée à un investisseur potentiel est un challenge bien différent que celui de le faire vis-à-vis un client, et nécessitera une préparation particulière. 1, record 1, French, - pr%C3%A9sentation%20d%26rsquo%3Baffaires
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Presentaciones orales
- Planificación de organización
- Inversiones
Record 1, Main entry term, Spanish
- presentación de negocios
1, record 1, Spanish, presentaci%C3%B3n%20de%20negocios
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
[...] las claves para hacer una buena presentación de negocios son explicar concretamente la idea, el mercado y el modelo de negocio (cómo son los ingresos y costos del proyecto y cómo se gana dinero); hacer hincapié en el factor diferenciador del proyecto y el equipo de emprendedores y tener idea de algunos números básicos (tamaño de mercado, rentabilidad, retorno a inversores). 1, record 1, Spanish, - presentaci%C3%B3n%20de%20negocios
Record 2 - internal organization data 2019-12-17
Record 2, English
Record 2, Subject field(s)
- IT Security
Record 2, Main entry term, English
- product rationale
1, record 2, English, product%20rationale
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A description of the security capabilities of a product, giving the necessary information for a prospective purchaser to decide whether it will help to satisfy his system security objectives. 2, record 2, English, - product%20rationale
Record number: 2, Textual support number: 1 OBS
product rationale: term used in Information Technology Security Evaluation Criteria (ITSEC). 3, record 2, English, - product%20rationale
Record 2, French
Record 2, Domaine(s)
- Sécurité des TI
Record 2, Main entry term, French
- argumentaire de produit
1, record 2, French, argumentaire%20de%20produit
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Description des capacités d'un produit en matière de sécurité, donnant les informations nécessaires à un acheteur potentiel pour décider si ce produit va l'aider à satisfaire aux objectifs de sécurité de son système. [Définition reproduite avec l'autorisation de l'AFNOR.] 2, record 2, French, - argumentaire%20de%20produit
Record number: 2, Textual support number: 1 OBS
argumentaire de produit : terme utilisé dans le cadre des Critères d'évaluation de la sécurité des technologies de l'information (ITSEC). 3, record 2, French, - argumentaire%20de%20produit
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Seguridad de IT
Record 2, Main entry term, Spanish
- razón de ser del producto
1, record 2, Spanish, raz%C3%B3n%20de%20ser%20del%20producto
correct, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 CONT
Los beneficios básicos [...] determinan la razón de ser del producto, la función prinicipal para la cual ha sido creado. 1, record 2, Spanish, - raz%C3%B3n%20de%20ser%20del%20producto
Record 3 - internal organization data 2018-11-30
Record 3, English
Record 3, Subject field(s)
- Oral Presentations
- Advertising Techniques
Record 3, Main entry term, English
- sales pitch
1, record 3, English, sales%20pitch
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
- sales talk 2, record 3, English, sales%20talk
correct
Record 3, Textual support, English
Record number: 3, Textual support number: 1 DEF
A strategic line of talk designed to highlight the positive features of a product or service with a view to selling it. 3, record 3, English, - sales%20pitch
Record 3, French
Record 3, Domaine(s)
- Exposés et communications orales
- Techniques publicitaires
Record 3, Main entry term, French
- argumentaire de vente
1, record 3, French, argumentaire%20de%20vente
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Discours stratégique visant à mettre en avant les points positifs d'un produit ou service afin de le vendre. 1, record 3, French, - argumentaire%20de%20vente
Record number: 3, Textual support number: 1 CONT
Un argumentaire de vente est une série d'éléments de langage, qui permettent à un vendeur de bien présenter un produit ou un service dans le but de réaliser des ventes. [...] Il vise de manière directe ou indirecte à convaincre l'acheteur de l'intérêt du produit ou du service vanté. 1, record 3, French, - argumentaire%20de%20vente
Record 3, Spanish
Record 3, Campo(s) temático(s)
- Presentaciones orales
- Técnicas publicitarias
Record 3, Main entry term, Spanish
- argumento de ventas
1, record 3, Spanish, argumento%20de%20ventas
correct, masculine noun
Record 3, Abbreviations, Spanish
Record 3, Synonyms, Spanish
- discurso de ventas 2, record 3, Spanish, discurso%20de%20ventas
correct, masculine noun
- presentación de ventas 2, record 3, Spanish, presentaci%C3%B3n%20de%20ventas
correct, feminine noun
Record 3, Textual support, Spanish
Record number: 3, Textual support number: 1 OBS
discurso de ventas; presentación de ventas: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "discurso" o "presentación de ventas", es alternativa válida en español a la expresión inglesa "sales pitch" [...] 2, record 3, Spanish, - argumento%20de%20ventas
Record 4 - internal organization data 2018-11-30
Record 4, English
Record 4, Subject field(s)
- Sales (Marketing)
Record 4, Main entry term, English
- list of sales points
1, record 4, English, list%20of%20sales%20points
correct
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record 4, Key term(s)
- sale point list
Record 4, French
Record 4, Domaine(s)
- Vente
Record 4, Main entry term, French
- argumentaire
1, record 4, French, argumentaire
correct, masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record number: 4, Textual support number: 1 DEF
Liste de tous les arguments susceptibles de convaincre un client pendant un entretien de vente. 2, record 4, French, - argumentaire
Record 4, Spanish
Record 4, Campo(s) temático(s)
- Ventas (Comercialización)
Record 4, Main entry term, Spanish
- lista de argumentos de venta
1, record 4, Spanish, lista%20de%20argumentos%20de%20venta
correct, feminine noun
Record 4, Abbreviations, Spanish
Record 4, Synonyms, Spanish
Record 4, Textual support, Spanish
Record 5 - internal organization data 2017-02-06
Record 5, English
Record 5, Subject field(s)
- Financial Institutions
- Merchandising Techniques
Record 5, Main entry term, English
- pitch book 1, record 5, English, pitch%20book
Record 5, Abbreviations, English
Record 5, Synonyms, English
Record 5, Textual support, English
Record number: 5, Textual support number: 1 OBS
pitch book: term extracted from the “Glossaire de l’économie” and reproduced with permission of the Organisation for Economic Co-operation and Development. 2, record 5, English, - pitch%20book
Record 5, French
Record 5, Domaine(s)
- Institutions financières
- Techniques marchandes
Record 5, Main entry term, French
- argumentaire commercial
1, record 5, French, argumentaire%20commercial
masculine noun
Record 5, Abbreviations, French
Record 5, Synonyms, French
Record 5, Textual support, French
Record number: 5, Textual support number: 1 OBS
argumentaire commercial : terme extrait du «Glossaire de l’économie» et reproduit avec l’autorisation de l’Organisation de coopération et de développement économiques. 2, record 5, French, - argumentaire%20commercial
Record 5, Spanish
Record 5, Textual support, Spanish
Record 6 - internal organization data 1998-06-08
Record 6, English
Record 6, Subject field(s)
- Advertising
Record 6, Main entry term, English
- reason-why advertising
1, record 6, English, reason%2Dwhy%20advertising
correct
Record 6, Abbreviations, English
Record 6, Synonyms, English
Record 6, Textual support, English
Record number: 6, Textual support number: 1 OBS
Reason-why: ... an advertising statement or advertisement offering specific, objectively stated arguments in support of claimed benefits. 2, record 6, English, - reason%2Dwhy%20advertising
Record 6, French
Record 6, Domaine(s)
- Publicité
Record 6, Main entry term, French
- publicité argumentée
1, record 6, French, publicit%C3%A9%20argument%C3%A9e
feminine noun
Record 6, Abbreviations, French
Record 6, Synonyms, French
- publicité justificative 2, record 6, French, publicit%C3%A9%20justificative
feminine noun
- publicité argumentaire 2, record 6, French, publicit%C3%A9%20argumentaire
feminine noun
Record 6, Textual support, French
Record number: 6, Textual support number: 1 DEF
Publicité où l'on motive l'argument publicitaire. 2, record 6, French, - publicit%C3%A9%20argument%C3%A9e
Record 6, Spanish
Record 6, Textual support, Spanish
Record 7 - internal organization data 1986-03-21
Record 7, English
Record 7, Subject field(s)
- Advertising
Record 7, Main entry term, English
- media rationale
1, record 7, English, media%20rationale
correct
Record 7, Abbreviations, English
Record 7, Synonyms, English
Record 7, Textual support, English
Record 7, French
Record 7, Domaine(s)
- Publicité
Record 7, Main entry term, French
- justification média
1, record 7, French, justification%20m%C3%A9dia
correct, feminine noun
Record 7, Abbreviations, French
Record 7, Synonyms, French
- rationalisation 1, record 7, French, rationalisation
correct, feminine noun
- argumentaire média 1, record 7, French, argumentaire%20m%C3%A9dia
correct, masculine noun
Record 7, Textual support, French
Record number: 7, Textual support number: 1 DEF
analyse raisonnée du choix des média. 1, record 7, French, - justification%20m%C3%A9dia
Record 7, Spanish
Record 7, Textual support, Spanish
Record 8 - internal organization data 1986-02-19
Record 8, English
Record 8, Subject field(s)
- Corporate Structure
Record 8, Main entry term, English
- sales presentation
1, record 8, English, sales%20presentation
correct
Record 8, Abbreviations, English
Record 8, Synonyms, English
Record 8, Textual support, English
Record 8, French
Record 8, Domaine(s)
- Structures de l'entreprise
Record 8, Main entry term, French
- argumentaire des avantages
1, record 8, French, argumentaire%20des%20avantages
correct, masculine noun
Record 8, Abbreviations, French
Record 8, Synonyms, French
- exposé des avantages 1, record 8, French, expos%C3%A9%20des%20avantages
correct, masculine noun
Record 8, Textual support, French
Record number: 8, Textual support number: 1 OBS
Service relevant de la Direction technique/Actuariat d'un organigramme type d'une compagnie d'assurance sur la vie. 2, record 8, French, - argumentaire%20des%20avantages
Record 8, Spanish
Record 8, Textual support, Spanish
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