TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ABOVE LINE ADVERTISING [1 record]

Record 1 2018-12-07

English

Subject field(s)
  • Advertising Media
  • Advertising Techniques
  • Advertising Agencies and Services
  • Merchandising Techniques
CONT

Above the line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. All the conventional media are included here - television, radio and print media. ... ATL advertising tries to reach out to the mass as consumer audience.

French

Domaine(s)
  • Supports publicitaires
  • Techniques publicitaires
  • Agences et services de publicité
  • Techniques marchandes
CONT

La publicité dans les médias de masse (télévision, presse, radio, etc.), le marketing direct, la communication sur les lieux de vente, l'annonce des opérations de promotion de vente, etc., sont des communications «push».

Spanish

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