TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ABOVE-THE-LINE PROMOTION [1 record]

Record 1 2018-12-07

English

Subject field(s)
  • Advertising Media
  • Advertising Techniques
DEF

The use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising.

French

Domaine(s)
  • Supports publicitaires
  • Techniques publicitaires

Spanish

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