TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING EDITORIAL [1 record]

Record 1 2014-01-27

English

Subject field(s)
  • Advertising Media
  • The Press (News and Journalism)
  • Postal Correspondence
DEF

A newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic comment.

OBS

advertorial: blend of "advertisement" and "editorial."

OBS

advertorial: term used at Canada Post for the purpose of their Publications Mail service.

French

Domaine(s)
  • Supports publicitaires
  • Presse écrite
  • Objets de correspondance (Postes)
CONT

publireportage — un article publicitaire dont la mise en page est conçue pour rappeler celle d'un bulletin d'information ou d'une autre publication principale de façon à attirer l'attention du lecteur [...]

OBS

publireportage : [mot-valise formé à partir] de «publicité» et «reportage».

OBS

publireportage : terme en usage à Postes Canada aux fins de leur service Poste-publications.

Spanish

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