TERMIUM Plus®

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ADVERTISING EFFECT [1 record]

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Record 1 1997-05-26

English

Subject field(s)
  • Surveys (Public Relations)
  • Advertising
  • Motivation and Advertising Psychology
OBS

selecting measures of advertising effect ... 1. to make consumers aware that the new products existed 2. to inform consumers about product attributes ... 4. to create purchase intentions among consumers.

French

Domaine(s)
  • Enquêtes et sondages (Relations publiques)
  • Publicité
  • Motivation et psychologie de la publicité
OBS

différents indices dont la variation peut être regardée comme liée aux effets de la publicité : notoriété de la marque [...] pénétration-assimilation du message publicitaire, pré-disposition d'achat vis-à-vis de la marque.

Spanish

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