TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING EFFECTIVENESS [1 record]

Record 1 2001-04-18

English

Subject field(s)
  • Advertising
  • Surveys (Public Relations)
DEF

Capacity of a publicity campaign to transmit a particular message, (measured by tests and surveys held before and after dissemination), and to achieve expected behaviour (if the idea is to provoke buying, it can be measured by the number of sales achieved).

OBS

advertising effectiveness: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Publicité
  • Enquêtes et sondages (Relations publiques)
DEF

Capacité d'une campagne publicitaire d'atteindre, par le biais de la transmission d'un message donné, un comportement de consommation spécifique. L'évaluation du niveau de réussite s'effectue au moyen d'essais préalables ou de sondages postérieurs à la campagne.

Spanish

Campo(s) temático(s)
  • Publicidad
  • Encuestas (Relaciones públicas)
DEF

Capacidad de una campaña publicitaria para lograr transmitir un determinado mensaje (se mide con pruebas previas o encuestas posteriores a su difusión), y para conseguir el comportamiento esperado (si se trata de incitar a la compra se mide por las ventas logradas).

OBS

eficacia de la publicidad: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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