TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING EXPOSURE [1 record]

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Alphabetical list of terms

Record 1 2017-11-03

English

Subject field(s)
  • Advertising Agencies and Services
  • Motivation and Advertising Psychology
DEF

[The] presentation of a promotion piece or advertisement to an individual ...

CONT

The number of exposures achieved is an important measure of the effectiveness of an advertisement if it is measured in conjunction with the quality of the exposures achieved. For example, if a golf club advertisement is exposed to [one thousand] golfers, it has greater value than if it is exposed to 1 million non-golfers.

French

Domaine(s)
  • Agences et services de publicité
  • Motivation et psychologie de la publicité
CONT

Les expositions publicitaires correspondent aux nombres de fois où des individus sont exposés à un message publicitaire lors d'une campagne.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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