TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONVERSIONAL MARKETING [1 record]

Record 1 1975-03-11

English

Subject field(s)
  • Marketing
  • Economics
  • Trade
OBS

The challenge of negative demand ... is to develop a plan that will cause demand to rise from negative to positive and eventually equal the positive supply level.

French

Domaine(s)
  • Commercialisation
  • Économique
  • Commerce
OBS

état de la demande : [...] demande négative [...] Rôle du marketing : [...] «démystifier» la demande [...] Nom de la stratégie [marketing :] conversion.

Spanish

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