TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

COPY POSTTESTING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-02-27

English

Subject field(s)
  • Advertising Techniques
OBS

Pretesting and posttesting are popular terms to distinguish between testing done prior to publication or broadcast and testing done afterwards.

Key term(s)
  • copy posttesting

French

Domaine(s)
  • Techniques publicitaires
OBS

Les termes «pré-test» et «post-test» sont souvent utilisés dans le domaine de la publicité. Le «pré-test» a lieu avant la diffusion ou la publication d'un produit tandis que le «post-test» s'effectue plus tard après sa parution.

Key term(s)
  • post-test d'un message publicitaire

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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