TERMIUM Plus®

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COST-BENEFIT TRADE-OFF [1 record]

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Record 1 1980-10-22

English

Subject field(s)
  • Marketing
OBS

If the customer makes cost-benefit trade-offs in analyzing a purchase, then it seems sensible for the marketer to do the same in analyzing how to approach the customer.

French

Domaine(s)
  • Commercialisation
OBS

Si le client fait un bilan coûts-avantages en analysant un achat, il semble raisonnable que le vendeur fasse de même avant d'approcher son client.

Spanish

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