TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

FLOOR DISPLAY UNIT [1 record]

Record 1 2004-02-23

English

Subject field(s)
  • Advertising Media
CONT

The newstand component took place in Great Canadian News, Express and airport Relays outlets (all parts of the HDS chain) and in a number of independent retailers across the country. It included identifying back cards, registered read-outs, overhead posters, power pockets, magazine displays, floor unit displays, island table flats and register pockets.

French

Domaine(s)
  • Supports publicitaires
DEF

Présentoir distributeur en carton ondulé destiné à une période promotionnelle limitée, et que l'on pose à même le sol ou sur un pied métallique léger.

CONT

Toute la campagne publicitaire est d'ailleurs basée sur l'unicité, alors que la signature «Mon ADN» sert de fil conducteur tant aux messages télédiffusés qu'aux panneaux d'affichage, présentoirs de plancher, fanions, cartes de tables, sous-verres et verres pour bars et terrasses.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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