TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
INFORMERCIAL [1 record]
Record 1 - internal organization data 2008-06-16
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Advertising Media
Record 1, Main entry term, English
- infomercial
1, record 1, English, infomercial
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- informercial 2, record 1, English, informercial
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A commercial, [often a full-length information program dealing with a product or service,] that informs or instructs, especially in an original and entertaining manner. 2, record 1, English, - infomercial
Record number: 1, Textual support number: 1 CONT
The infomercial is a television or video commercial presented in the form of a documentary (see home shopping). 3, record 1, English, - infomercial
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Supports publicitaires
Record 1, Main entry term, French
- publireportage
1, record 1, French, publireportage
correct, see observation, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publi-reportage 2, record 1, French, publi%2Dreportage
correct, masculine noun
- infopub 3, record 1, French, infopub
correct, see observation, feminine noun
- infopublicité 4, record 1, French, infopublicit%C3%A9
correct, feminine noun
- infomercial 5, record 1, French, infomercial
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Message publicitaire écrit ou télévisé qui est présenté sous la forme d'un reportage et qui permet de fournir au consommateur des informations plus détaillées que par les messages classiques. 6, record 1, French, - publireportage
Record number: 1, Textual support number: 1 OBS
Le publireportage est un emprunt au domaine de la presse écrite. 3, record 1, French, - publireportage
Record number: 1, Textual support number: 2 OBS
Les termes «publireportage» et «infopub» ont été entérinés par le Comité de linguistique et le Secrétariat d'État du Canada (1991). 4, record 1, French, - publireportage
Record 1, Key term(s)
- émission d'infopublicité
Record 1, Spanish
Record 1, Textual support, Spanish
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