TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

INFORMERCIAL [1 record]

Record 1 2008-06-16

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Media
DEF

A commercial, [often a full-length information program dealing with a product or service,] that informs or instructs, especially in an original and entertaining manner.

CONT

The infomercial is a television or video commercial presented in the form of a documentary (see home shopping).

French

Domaine(s)
  • Techniques marchandes
  • Supports publicitaires
DEF

Message publicitaire écrit ou télévisé qui est présenté sous la forme d'un reportage et qui permet de fournir au consommateur des informations plus détaillées que par les messages classiques.

OBS

Le publireportage est un emprunt au domaine de la presse écrite.

OBS

Les termes «publireportage» et «infopub» ont été entérinés par le Comité de linguistique et le Secrétariat d'État du Canada (1991).

Key term(s)
  • émission d'infopublicité

Spanish

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