TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

IP ADDRESS TRACKING [1 record]

Record 1 2014-04-30

English

Subject field(s)
  • Merchandising Techniques
  • Internet and Telematics
CONT

... some sites may be using a phenomenon called "IP tracking" to influence ... buying habits. These comparison portals register and remember the IP address of [computers], then use the information to alter prices of preferred items so that consumers feel pressure to move quickly on [a] deal.

Key term(s)
  • Internet Protocol tracking

French

Domaine(s)
  • Techniques marchandes
  • Internet et télématique
DEF

Technique de vente en ligne qui consiste, pour un commerçant, à associer la recherche d'un internaute à son adresse IP [protocole Internet], dans le but d'augmenter le prix du produit ou du service recherché par l'internaute lors de sa prochaine recherche.

OBS

pistage d'adresse IP; pistage de l'adresse IP; suivi d'adresse IP; suivi de l'adresse IP; pistage IP; suivi IP : termes et définition entérinés par le Comité de terminologie de Radio-Canada.

Spanish

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