TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ISSUE ADVERTISING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2019-12-16

English

Subject field(s)
  • Advertising
  • Electoral Systems and Political Parties
DEF

The transmission of a message to the public during an election period that takes a position on an issue with which a candidate or registered party is associated without identifying the candidate or party in any way.

French

Domaine(s)
  • Publicité
  • Systèmes électoraux et partis politiques
DEF

Diffusion, en période électorale, d'un message publicitaire qui exprime une position sur une question à laquelle est associé un candidat ou un parti enregistré, sans toutefois mentionner le candidat ou le parti d'aucune façon.

Spanish

Campo(s) temático(s)
  • Publicidad
  • Sistemas electorales y partidos políticos
CONT

La clasificación más usual para estudiar los spots electorales los ubica como de propaganda temática (issue) o de imagen (image).

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