TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKET TARGETING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-10-18

English

Subject field(s)
  • Marketing Research
DEF

Those strategic decision-making activities which precede both the selection of a target market and the market positioning of a product.

French

Domaine(s)
  • Étude du marché
DEF

Stratégie dont les décisions précèdent le choix du marché-cible et le positionnement d'un produit.

Spanish

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