TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
POSITIONING STATEMENT [1 record]
Record 1 - internal organization data 2017-11-22
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- brand positioning statement
1, record 1, English, brand%20positioning%20statement
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- positioning statement 1, record 1, English, positioning%20statement
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The brand positioning statement aims to summarize how the organization is different from comparable organizations, and how it provides a unique service or experience to its audiences. The positioning statement should be aspirational, but realistic–it should describe what the brand can and should be. 1, record 1, English, - brand%20positioning%20statement
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- énoncé du positionnement de marque
1, record 1, French, %C3%A9nonc%C3%A9%20du%20positionnement%20de%20marque
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- énoncé de positionnement 1, record 1, French, %C3%A9nonc%C3%A9%20de%20positionnement
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
L'énoncé du positionnement de la marque vise à préciser la façon dont l'organisation est différente d'autres organisations similaires et la manière dont elle donne un service ou une expérience unique à ses clientèles. L'énoncé de positionnement devrait être ambitieux, quoique réaliste – il devrait énoncer ce que la marque peut être et devrait être. 1, record 1, French, - %C3%A9nonc%C3%A9%20du%20positionnement%20de%20marque
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- enunciado de posicionamiento de marca
1, record 1, Spanish, enunciado%20de%20posicionamiento%20de%20marca
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- enunciado de posicionamiento 1, record 1, Spanish, enunciado%20de%20posicionamiento
correct, masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
Una marca se construye; inicia con una idea que va tomando forma y se consolida en el tiempo, se desarrolla a través de una serie de pasos [...] empezando por el desarrollo del enunciado de posicionamiento de marca (estrategia de base). 1, record 1, Spanish, - enunciado%20de%20posicionamiento%20de%20marca
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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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