TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

POST-POSITIONING [1 record]

Record 1 2008-07-14

English

Subject field(s)
  • The Product (Marketing)
  • Marketing Research
OBS

[Positioning is] a marketing strategy which takes into consideration how consumers perceive a product relative to competitive offerings.

Key term(s)
  • postpositioning
  • product postpositioning

French

Domaine(s)
  • Produit (Commercialisation)
  • Étude du marché
OBS

[Le positionnement est la] détermination de la position occupée par un produit sur le marché, compte tenu de ses qualités propres, des attentes de la clientèle, des images de la concurrence perçues par la clientèle et des positions déjà tenues par la concurrence.

Key term(s)
  • postpositionnement
  • postpositionnement d'un produit

Spanish

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