TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRE-TESTING [2 records]

Record 1 2015-05-01

English

Subject field(s)
  • Advertising Techniques
CONT

Coordinating the pre-testing with the Public Opinion Research Directorate at PWGSC [Public Work and Government Services Canada], and forwarding the results to the Communications and Consultations Secretariat at the PCO [Privy Council Office].

French

Domaine(s)
  • Techniques publicitaires
CONT

Coordonner les mises à l'essai avec la Direction de la recherche sur l'opinion publique de TPSGC [Travaux publics et Services gouvernementaux Canada], et acheminer les résultats au Secrétariat des communications et des consultations du BCP [Bureau du Conseil privé].

Spanish

Save record 1

Record 2 2000-10-18

English

Subject field(s)
  • Advertising Agencies and Services
  • Marketing Research
  • Motivation and Advertising Psychology
DEF

The measurement of the acceptance of an idea of a product or service presented to potential buyers. Usually accomplished through interviews with Prospects to determine the strengths and weaknesses of the ideas or perhaps advertisements either alone or in comparison with others or a norm.

Key term(s)
  • pretesting
  • pre-testing

French

Domaine(s)
  • Agences et services de publicité
  • Étude du marché
  • Motivation et psychologie de la publicité
DEF

Ensemble des techniques d'investigation destinées à contrôler la valeur de la communication d'un message publicitaire avant sa diffusion.

DEF

«pré-test» : Contrôle préalable de l'efficacité d'un message publicitaire.

Spanish

Save record 2

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