TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRE-TESTING ADVERTISING CAMPAIGN [1 record]

Record 1 2015-06-02

English

Subject field(s)
  • Advertising Techniques
CONT

Pre-testing advertising campaign less than $1 million in total media buy if deemed necessary to help inform the creative process ...

French

Domaine(s)
  • Techniques publicitaires
CONT

Faire la mise à l'essai des campagnes de publicité dont l'achat médias est inférieur à un million de dollars si cela est jugé nécessaire pour faciliter le processus créatif [...]

Spanish

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