TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRIVATE BRAND [1 record]

Record 1 2017-02-13

English

Subject field(s)
  • Merchandising Techniques
  • Trademarks (Law)
DEF

Brand owned not by a manufacturer or producer but by a retailer or supplier who gets its goods made by a contract manufacturer under its own label.

OBS

The seller of private-brand goods sponsors those goods in the market, becomes responsible for their quality, and has rights to prevent others from using the same mark.

French

Domaine(s)
  • Techniques marchandes
  • Marques de commerce (Droit)
DEF

Marque sous laquelle un distributeur vend des articles dont il s'attribue l'exclusivité, qu'il ait ou non recours à un producteur sous-traitant.

OBS

marque de distributeur; MDD : désignations publiées au Journal officiel de la République française le 5 août 2016.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Marcas de comercio (Derecho)
DEF

Marca patrocinada por un comerciante o agente, a diferencia de las que están patrocinadas por fabricantes o productores.

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