TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUCT CONCEPT [1 record]

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Record 1 1991-01-22

English

Subject field(s)
  • The Product (Marketing)
  • Industrial Design
CONT

[The task of the manufacturer] is to develop an effective product concept, which attempts to define his product standing on the attributes deemed important by buyers.

French

Domaine(s)
  • Produit (Commercialisation)
  • Dessin industriel
CONT

Concept de produit. Le concept indique déjà le type de moyen envisagé (...) Plus réaliste que l'idée, le concept ne porte pourtant que sur quelques aspects essentiels du produit, en termes de fonctionnement préliminaire. Aucun des moyens envisagés n'est vraiment figé; un concept conserve un caractère hypothétique important, mais il permet à travailler de manière organisée.

Spanish

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