TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUCT GROUP [2 records]

Record 1 1998-07-13

English

Subject field(s)
  • The Product (Marketing)
CONT

Product structure: A technique of international marketing employed by some manufacturing firms. The firm is organized into product groups responsible for all marketing, profit and loss, and production of the product worldwide. Each product group reports directly to corporate headquarters, which provides financial, legal, and administrative support to the groups.

French

Domaine(s)
  • Produit (Commercialisation)

Spanish

Save record 1

Record 2 1989-01-18

English

Subject field(s)
  • The Product (Marketing)
DEF

A group of articles produced by one organization, such as shingles, roofing, insulation, building papers, and cement waterproofing

French

Domaine(s)
  • Produit (Commercialisation)
DEF

Groupe de biens originaires d'une même firme, ayant des affinités par leur nature, leur destination, leur distribution, leur clientèle.

Spanish

Save record 2

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